Inbound tourism occupies an important position in the international tourism. China's inbound tourism as the world's fourth largest host country has formed a considerable scale. Since the accession to the WTO, the development of China's international tourism service trade ushered in a new round of opportunities and challenges. This paper introduces the overall development of the world tourism service trade and China's inbound tourism service trade, deeply analyses the international competitiveness of China’s inbound tourism service trade, and makes a conclusion of some problems existed in the process of development of China’s inbound tourism service trade, and on this basis, the paper targets a number of proposed countermeasures at last.
KEYWORDS：Inbound Tourism Trade, International Competitiveness, Countermeasures
