Tourism plays an important role in development of regional economy. Its contribution to economic development has become an focus all over the world. This essay analyses the effect of tourism development on xinchang’s economy in the following aspects : industry development , economic increase , employment , regional development.Using SWOT analysis mothod to show that the external and internal tourism development has a direct impact on their environment ring. For the analysis of the objective factor. smatrix were used to EFE, IFE matrix evaluation.also using tourism multiplier the article mainly studies the tourism industry’s investment multiplier effect and employment multiplier effect also calculate the particular data.
The conclusion is that tourism development can increase income and foreign currency , withdraw currency , expand employment , give an impetus to relevant industries and promote economic development
