THE RESEARCH OF ZENT GROUP’S MARKET CONPETITION
ABSTRACT
ZENT GROUP of Yongkang is a main New&High Technology private company in Zhejiang.At present,private company play a very important role in our national economy. Each corporation should face up to the impact and challenge from foreign financial organization since our country join the WTO.Lack of core competition is the remarkable problem to developing strong enterprise.
On the base of abundant imformation collection,this paper analyzes and researches the ZENT GROUP’s state of competitve environment，and the main problem that limit ZENT GROUP’S competition development,such as weak human resource management and weak market manegement.This paper makes further research of approving ZENT GROUP’s general competition, then points out the relevant solution and effect.Through the research on ZENT GROUP,this paper contrasts the advantages and disadvantages of that private enterprise ,points out the problem and solution faced by the private enterprise ,provides a new direction for enterprise to plan strategy,and approves the enterprise’s management level.
