ABSTRACT
With the constant development of the socialist market economy and Chinese accession to WTO, the challenges of economic globalization forced the domestic appliance industry to face the fierce competition. The Chinese household appliance industry is the market's most competitive one. This article studied the brand status and development process of China's home appliance industry; analysed the credibility problem existing in household appliance industry and analysed the relationship between brand strategy and credit. At last Proposed targeted brand strategy and measures to improve the credit status of household appliances. Currently, the brand competition has become the focus of market competition, the one who has excellent brand, who will own the customer, the market and the future.
SKEYWORDS: brand strategy household-appliance industry credit
