THE INSPIRATION OF KOREA HYUNDAI AUTOMOBILE INTERNATIONAL BRAND BUILDING FOR CHINESE AUTO ENTERPRISE
ABSTRACT
Today's fast-paced economic development， greatly promoting the popularization of the automobile， but the car market almost all foreign brands， China's car on the international status is low， everyone has been plagued by problems. Due to there are many issues in Chinese auto enterprises， that has been difficult to find a breakthrough. From this brand analysis， the combination of domestic facts to China's automobile enterprises to find a suitable solution.
From the perspective of brand， it forms a series of theoretical framework， Korea focuses on the success of the Hyundai automobile， particularly in brand building， this as a guide to the first domestic automobile industry， and explore how to build up Chinese automobile not only its own brand， and in the international arena influence of certain products. Of course， the international brand building contains a lot of factors, we chose specific representative of analysis， in a brand based on the theory of Korea's Hyundai automobiles cases， applicability， China has summed up the international automobile brand line of the trend.
