As the information edged in, economic commerce has be taken great attention. It is said to be a catalyst that take effects on economic model of the 21st century. With the economic growing, the idea of consuming through the net is a trend and a necessity. Enterprises in small and medium size mainly engaged in consumer goods which are general and smaller, then theses enterprises are more easily to do network marketing. Besides, reflective goods have a good market in China, and Hang Zhou China Stars Reflective Material Co., Ltd is one of the leading high-tech enterprises engaged in the research, development and production of reflective material. It will be new attempt to do network marketing for itself. This article started with Hang Zhou China Stars Reflective Material Co., tried to make feasibility analysis on the network marketing add to the traditional marketing on the base of the advantage of electronic commerce. It would be included with the opening of the shop, operating the shop and any other works with the shop.
KEYWORDS:electronic commerce, small and medium sized enterprise, reflective material, netwok marketing