With the development of knowledge economy and the economic globalization, competition among enterprises increasing as a cultural performance competition, corporate culture is going to become the cornerstone of the competitiveness of enterprises and be a key factor of deciding rise and fall . Since the reform and opening up, the rapid development of private economy in Taizhou, have been extended to various fields, and the key factor of its rapid development is the distinctive culture in Taizhou private enterprises. In this paper, first overview the enterprise culture, and then introduced the status of cultural construction in the private enterprises of Taizhou and Zhejiang, followed take the Donggang Kong Industry & Trade Group as a typical case, and carry out all-in-depth analysis on its system of innovation, development strategies, cultural construction, as well as the image of plastic and other legislation ; and finally, summarized the important reference of enterprise culture that Donggang Group building to other private enterprises and put forward valuable suggestions on how to promote the culture of private enterprises in Taizhou.
KEYWORDS：Corporate culture, Private enterprises in Taizhou,
Cultural construction
