With developing of economic, people's needs don’t stopping at the material level, at the spirit level of consumption. People pay more and more attention on the animation industry .The last century the growth of the economy is as the implementation and deepening of industrialization to a driving force, the costs of industrialization are energy loss and environmental pollution. Yet, the development of tertiary industry need low energy consumption and less environmental pollution. In advanced country, the tertiary industry's contribution in economic development is also increasing. As the animation to industry of new economic growth point, its economic benefits are also considerable. In Japanese with large industry country, animation become Japan's sixth pillar industry of national economy, also occupied 60% in the international animation market, and 70% in the Asian market. Japanese anime industry's achievements is not just result of itself continuous efforts; it is the results in the Japanese government to vigorously promote. Japanese government through the development strategy, development model, laws and regulations, and intermediary organizations, local culture and other aspects initiatives to promote the development of animation industries in Japan, while in the incentive mechanism of export, several aspects of protection of intellectual property rights strengthening to Japanese animation industry. Animation industries and their cultural industries promote economic development and can become an important force, and this is able to achieve goals through the efforts of the Government. Cultural industries are operation in the capital structure, focus of its work is maximization to economic profit. The United States and South Korea is follow-up to expand the domestic market and part of the international market, animation economy brought new economic growth points with the two countries. This article comparing Chinese animation industry, to identify one of the shortcomings of the domestic market, and seek new economic development, more systematic analysis and more deeply explore for upgrading of China's animation industry's competitiveness.
KEYWORDS:animation , Industrial chain , International Competitiveness