ABSTRACT
This paper first explains the definition and current study of athletic equipments’ advertisement and also shows the summary of discourse analysis. Then it would make discourse analysis of athletic equipments’ advertisement based on linguistic and pragmatic theories by taking some typical advertisements as examples. Namely, the paper attempts to analyze from the aspects of discourse structure and discourse function. Besides, this paper tries to clarify some pragmatic features and functions of athletic equipment’s advertisement so as to make the consumers understand athletic equipment’s advertisement better. It also tries to promote the development of discourse analysis in advertisement.
Key words：discourse analysis; athletic equipments’ advertisement; discourse structure; discourse function
Contents
1．Introduction 1
2. A summary of discourse analysis on athletic equipment’s advertisements 2
2.1 A brief introduction of discourse analysis 2
2.2 The definition and current study of athletic equipment’s advertisements 3
3. Discourse analysis of athletic equipments’ advertisement 4
3.1 Analysis of discourse structure 4
3.2 Analysis of discourse function 9
4．Conclusion 13
Acknowledgements 14
References 15
