ABSTRACT
Public signs are closely linked with our daily lives, and campus public signs translation is of great importance to both international students and foreign tourists. From the perspective of Skopos theory, the author presents the definition, classification and function of public signs by interpreting the three rules of Skopos theory and conducts investigation through questionnaire, interview, and on-site investigation to analyze Hangzhou campus public signs translation. By combining the three rules, the author makes case analyses of Hangzhou campus public signs translation to find exiting problems so as to provide some suggestions and strategies for campus public signs translation.
Key words：campus public signs; Skopos theory; three rules; case analysis
Contents
1. Introduction 1
2. Three Rules of Skopos Theory 2
2.1 Skopos Rule 2
2.2 Coherence Rule 3
2.3 Fidelity Rule 3
3. Introduction of Public Signs 4
3.1 Definition of Public Signs 4
3.2 Classification of Public Signs 4
3.3 Functions of Public Signs 6
4. Study on Campus Public Signs Translation 8
4.1 Study Purpose 8
4.2 Study Subjects and Methods 8
4.3 On-site Investigation 9
4.4 Collation and Analysis of the Investigation Results 10
5. Skopos Theory Application in Campus Public Signs Translation—Case Analysis 13
5.1 Skopos Rule Application in Campus Public Signs Translation 13
5.2 Coherence Rule Application in Campus Public Signs Translation 14
5.3 Fidelity Rule Application in Campus Public Signs Translation 15
6. Conclusion 17
Acknowledgements 18
References 19
Appendix 20
