Since China’s entry to WTO, people’s concern over the market competition has been increasingly deepening. The competition among enterprises has shifted from products to enterprise management and corporate culture, and corporate culture has become the core competitiveness of future enterprises.
However, people are less conscious of corporate culture in the daily life. It seems that we are living in the sky comfortably and happily unaware of the existence of air – the ambient environment. The lack of such feeling and consciousness is self-evident as we have few chances to experience it by ourselves. This essay mainly discusses the importance and functions of corporate culture with a view to making the readers aware that an enterprise without corporate culture is imperfect and short. If an enterprise hopes to achieve long-term development, it must have a unique corporate culture of its own to promote the enthusiasm of the enterprise and all the employees, make them believe it through the corporate culture, and at the same time, let others recognize it. Under these circumstances it will become stronger and stronger.
This paper is divided into six parts. Part I expounds the definition of corporate culture and its characteristics. Part II defines the functions of corporate culture respectively. Part III mainly discusses how corporate culture boosts enterprise core competitiveness. Part IV analyses how to improve corporate culture, Part V discusses some problems needing attention, and the last part is conclusion.
