Contents
I Introduction ……………………………………………………………………………1
A. A brief introduction of marketing strategy 1
B. A brief introduction of the general idea of this paper 1
II. Marketing strategy in the name of Valentine's Day...………………………………… ..2
A. A brief introduction of the origin of Valentine's Day 2
B. Valintine's Day used for Marketing 3
C. Marketing by inventing days celebrated as Valentine's Day 4
1. White Day. 4
2. Wine Day 5
3. Orange and Movie Day. 5
A. Marketing strategy perfected by Valentine's Day 6
III. Fashion industry pushed by feminists……………..……………………………………6
A. The pupularity of fashion industry nowadays 7
B. The way towards prosperity 8
1. Pioneering power advocating the aesthetic importance. 8
2. Shift from the aesthetic importance to the self-actualization importance 10
C. The paomising future of fashion industry 12
IV. Disney's success by the combination of culture and marketing strategy……………...13
A. Obstacles cleared by commercial means 13
1. The first struck. 14
2. The second struck 14
B. Development by expanding into new areas 16
1. The prosperity of Disneyland 16
2. Expansion into other areas 16
3. The shift of focus of core business of the company 17
C. The Disney entertainment empire 17
V. Conclutsion ……………………………………………………………………..........18
Bibliography…………………...…………………………………………………………...20
Marketing Strategy in the Name of Culture
