Abstract: The advertisement profession competition is intense, the advertisementcreativity already more and more takes by the merchant and theadvertisement person, edge ball advertisement has acted the importantrole. The edge ball advertisement is in does not violate legal andunder some standards premises, through the association and thesuggestion, attracts the multitudinous consumer's vision. Thereforehits the edge ball advertisement to become in order to themultitudinous enterprise rapidly seizes the market the importantchoice. But the thing is both sides, the edge ball advertisement is adouble-edged sword, it already possibly causes a your night to becomefamous, also can cause you to be notorious, but decided the success orfailure is a technique which its uses.
Keywords: advertisement, edge ball, Creativity, Technique，Research
