OEM business mode has irreplaceable economical standing and effect in China economy development. The amount of China’s exportation climbed to NO.4 in 2005, about half export commodities are manufactured under processing trade mode, this is to say, near to 50% commodities are produced under OEM mode. Development and improvement of public knowledge and the intense competition brought more market information and better products, users require higher and higher, users expect more and more, OEM is facing new challenges.
Now, with the development of OEM rapid fast as an international trade mode, it has become a very popular and effective producing way in the international market. In this thesis, theories and ways of OEM supplier management and brand enterprise's development would be further analyzed. This in-depth analysis of the OEM suppliers, business development and brand management theory and methods put forward the corresponding management measures aimed at improving the OEM supplier management level, the development of local brands in order to better participate in international competition.
