河南Email营销探讨

论文编号:YX068 论文字数:7972,页数:16

摘  要
 
 随着Internet的普及和电子商务的迅速发展，网络营销正受到越来越多企业的青眯。而电子邮件在电子商务发展中一直起着重要作用。正成为一种发现并留住顾客的有效手段。据Forrester咨询公司最近的研究结果，到2004年，电子邮件营销将形成一个48亿美元的行业，届时每年将有2000亿次商业活动是通过电子邮件进行的。电子邮件必将成为企业网络营销的一个重要工具。本文根据电子邮件的含义、特点，具体分析河南省电子邮件发展中存在的问题，提出了具体的解决措施，对河南省电子邮件营销乃至整个电子邮件营销行业的发展具有重要的意义。

关键词  电子邮件营销；问题；现状；策略
Henan Email Marketing Discussion

ABSTRACT

 With the Internet's popularity and the rapid development of e-commerce, Internet marketing is being more and more businesses favor. Or e-mail in e-commerce have always played an important role in the development. Is becoming a kind of discovery and an effective means of retaining customers. According to a recent Forrester Consulting study, by 2004, e-mail marketing will form a 48-billion-dollar industry, then there will be 200 billion times a year business activities are conducted through e-mail. E-mail will become a corporate network is an important tool for marketing. Based on the e-mail the meaning and characteristics of a concrete analysis of the development of Henan Province, an e-mail problems, the solution put forward specific measures, Henan Province and the whole e-mail marketing, e-mail marketing, development of the industry is of great significance.

ABSTRACT  E-mail marketing; problem; the status quo; Strategy

目  录

中文摘要 I
英文摘要 II
1 电子邮件营销概述 1
1.1 电子邮件营销的含义 1
1.2 电子邮件营销的可行性 1
1.3 电子邮件营销的优势 2
1.4 开展电子邮件营销应注意的问题 3
1.5 电子邮件的营销效果评价 5
2 河南省电子邮件营销的现状 5
2.1 河南省对电子邮件营销存在认识误区 5
2.2 企业缺乏有效用户资料 6
2.3 营销定制化程度不够 6
2.4 对垃圾邮件缺乏有效的监管 6
3 河南省邮件营销的解决措施及前景展望 7
3.1 培养专业化邮件营销人员，进行专业化电子邮件营销 7
3.2 建立电子邮件列表，开展一对一Email营销 7
3.3 多管齐下，遏制垃圾邮件，规范邮件营销环境 8
结  论 10
致  谢 11
参考文献 12