With the Internet's popularity and the rapid development of e-commerce, Internet marketing is being more and more businesses favor. Or e-mail in e-commerce have always played an important role in the development. Is becoming a kind of discovery and an effective means of retaining customers. According to a recent Forrester Consulting study, by 2004, e-mail marketing will form a 48-billion-dollar industry, then there will be 200 billion times a year business activities are conducted through e-mail. E-mail will become a corporate network is an important tool for marketing. Based on the e-mail the meaning and characteristics of a concrete analysis of the development of Henan Province, an e-mail problems, the solution put forward specific measures, Henan Province and the whole e-mail marketing, e-mail marketing, development of the industry is of great significance.
ABSTRACT E-mail marketing; problem; the status quo; Strategy