The financial crisis SME e-commerce Internet Marketing Strategy
ABSTRACT
E-commerce era of the network economy as the most important trade patterns, with its infinite vitality of an unprecedented driving sector economy, regional economy, the national economy and the world economy has leapt to a new level. E-commerce has been recognized as the 21st century a new pattern of economic models and catalytic Jing, while the small and medium enterprises is to promote economic and social development of China an important force has become the development of large enterprises rely on the basic principal is an active market, but also the economic vitality of a concrete manifestation. Popularization and development of the Internet has changed human life and production. The close integration of the Internet and the economy and promote the marketing into network marketing stage. Under the financial turmoil on China's problems in network marketing for SMEs to study summarizes and analyzes the environment of network-based e-commerce marketing strategies, and analysis of SMEs in e-commerce activities, the problems encountered by small and medium enterprises described network marketing product positioning and e-commerce network marketing approach.
KEY WORDS financial crisis, SME, electronic-commerce, Marketing
