HENAN PROVINCE E-BUSINESS NETWORK MARKETING STRATEGY
ABSTRACT
Internet e-commerce market is generated a revolution in the way of human transactions. This means that human beings face in the 21st century is a digital,network and information into features to network communications as the core information age. Today, the rapid development of e-commerce, has not only changed people's ideas, lifestyles and working methods, but also is changing and the impact on enterprise management concepts, production methods and management.For businesses, how the rapid development of e-commerce, while creating their own production and management methods,effective implementation of online marketing activities, identify new business opportunities, In an increasingly strong market continues to develop and invincible, has become a real and urgent need to address the problem.The Henan development of enterprise e-business network marketing is not yet mature, If you just stay in the product by establishing a web site promotion and publicity, then obviously it is far from enough,only by continuously adjusting marketing strategies, to find the most conducive to the development of enterprises in Henan marketing road can be in the fierce competition in the market continue to grow and develop.
KEYWORDS E-commerce， Internet marketing, Henan enterprises, marketing strategy
