关键词:烟草；营销策略；管理；4Ps；
Abstract
Because tobacco and its ware are special consumer goods，all governments are stricter with tobacco industry than all other industry in management，China and a few nations are still executing the tobacco monopolization system. The inevitable trend of market and internationalization in economy development will force the Chinese tobacco industry facing cutthroat market competition, that is to put forward the scathing challenge to the current tobacco monopolization system. Chinese tobacco industry is the national economy mainstay. It have contributed to much to Chinese economy. With China joined WTO and FCTC(Framework convention on tobacco control)，the marketing process of Chinese tobacco management system was quickened. The domestic tobacco enterprises were forced to face the strong competition from international tobacco firm. It was taken on the duty of tobacco monopolization and developing market. In order to adapt the marketing process and the competition，Chinese tobacco firms must constitute the marketing strategy so that it can control the tobacco market and upgrade its competitive ability. It was very important to survival and development of Chinese tobacco.
Basing on the special background of tobacco monopolization, first, author analyzed the tobacco marketing, forecasted the sales trend in the future, investigated the tobacco tradesmen and the tobacco customers. In the bases，then author designed the marketing strategy of Chinese tobacco firms，confirmed the marketing strategy target，.Either brought forward the marketing mix about how to reality strategy target in base of Chinese tobacco’s management actuality. At last，author brought forward the control step of marketing strategy execute and the method about how to evaluate the effect.
Author studied the process systematically about how to institute or execute or control or evaluate the marketing strategy using theories of customer mentality and behavior and marketing strategy in the thesis. There would be some practical value for Chinese tobacco firms to upgrade the competitive ability and to control the tradesmen and the tobacco market.
