Because of the financial crisis and the impact on the global economy, low-voltage industry faces enterprise restructuring, industry reshuffle further optimization, and the global financial crisis state policies and also give low-voltage industry brought new opportunities for development. As Chinese biggest supplier of low-voltage CHINT group also appeared the lowest rate of progress in the international market for more than twenty years, in the face of challenge, enterprise must turn crisis into opportunities, understand advantages and disadvantages, the formulation and implementation of the new marketing strategy to realize sustainable development. Based on the actual, CHINT group for this group of SWOT method in the financial crisis and changes in the market, the paper analyzes the target market, the company marketing strategy of using method of 4 Ps to optimize.
This paper is divided into three parts, the first part is the investigation of the current marketing strategy CHINT group. The second part is according to marketing knowledge and some current economic scholars about marketing strategy of the theory, the marketing strategy CHINT group are analyzed, and the advantages and disadvantages of the enterprise, clear and group, choose and market segments of the market. The third part is use theory and practice to make the marketing strategy of CHINT group optimized.
