ABSTRACT
People regard food as their prime want, catering is an important logistic service department of hospital, Hospital catering outsourcing has many advantages, but there are also many problems. Customer satisfaction is the focus of present research, assessment of hospital, whether the outsourcing catering to succeed, we must pay great attention to customer's thoughts and feelings, This artical reviewed research hospital catering outsourcing based on the consumer behavior in the sense of customer satisfaction research and theory on hospital catering development outsourcing customer satisfaction survey conducted. In research methods, the author adopted the questionnaire method, 50 hospitals in Hangzhou Tianmushan hospital staff, patient sample, the questionnaire, price perception, personnel services, dining facilities, food quality in four areas to investigate. After data analysis, the following main conclusions. First, satisfaction with canteen food quality, quantity and taste of food is more important. Second, the price perception in the price of meat dishes and heavier in the minds of consumers account for location. Third, in the cafeteria dining facilities, satisfaction survey, satisfaction with the window on food accounted for more important position. Fourth, the staff service, staff attitude and dress than occupy an important position. In conclusion, based on the proposed outsourcing of food to enhance the hospital's proposals and measures customer satisfaction.
KEYWORDS：Catering, Outsourcing, Hospital，Satisfaction
