After the development of Green city Lijiang Apartment,it faces fierce market competition. If it wants to appeal customers to win market, it needs to have the relevant matketing strategies. But the recent marketing models exist many deficiencies. First, the author does some surveys about the target customers, and makes a careful division of the real estate marketing in Hangzhou. Then analysis the fond of the products of local customers in different levels of income and culture, and determines the target customers of Lijiang Apartment. After that, the author gives a full special scheme, uses the theory of marketing combination, studies the marketing position, price and promotion strategies of Lijiang Apartment. And finally to achieve the practical application of marketing strategies.
