Along with the development of the Internet and the marketing theory, network integrated marketing is the trend of development of network marketing. The development of SNS is in critical moments, so it’s important for the marketing of website. This paper gives a sketch of the main characteristics of SNS and the theory of Network integrated marketing, and analyzed the word-of-mouth marketing, network advertising and blog marketing emphatically with the characteristics of college students' network behavior. Based on SNS itself characteristics and the characteristics of college students' network behavior, to improve the appeal of SNS for college students with qualitative methods, through the integration Of word-of-mouth marketing, network advertising and blog marketing which is related with college students Closely. This is positive for the companies to take its adaptive, effective network integrated marketing to college students ---- this huge market.
KEYWORDS：Integrated Marketing Network，Network Behavior of College Students ，SNS
