Exhibition industry is known as the "sunrise industry". in the 21st Century. Exhibition industry will give tremendous opportunities for a region, which have strong connection with other industries, known as the incentive for urban development. Zhejiang exhibition industry has been in the front rank of China, but it still has a large gap with the front line city. This article starts with the current situation of domestic and international exhibition industry, to discuss the problems and challenges of the Zhejiang exhibition industry. According to the Zhejiang regional characteristics and starting from three levels of the government level, guild and the business entity, propose the strategy based on the resource integration exhibition branding. Integration of various resources, form the exhibition city group characterized by industrial clusters. To the formation of the exhibition area in Yangtze River Delta area as the basis, achieve the sustainable development of Zhejiang Exhibition Industry.
KEYWORDS：Exhibition industry, Exhibition brands, Brand Shaping
