ABSTRACT
With the development of economy, the social progressing , people offers products and services on the catering have demanded increasingly, attention to the customer satisfaction has become the key to sustainable development of catering. Today, the scholars (local and overseas) have a certain amount of development on customer satisfaction research. however, with the different ages, environment, people, different backgrounds, the survey results will be different.
In this paper, based on the definition and meaning of customer satisfaction ,the author has used the Customer Satisfaction Index -ACSI model, Expectation－Disconfirmation model, reference to the ACSI model, developed by ACSI model index system catering table. After making a investigation of 120 teachers and students who from the Xiao He Shan University City ,comes to the following conclusions: (1) consumers are not satisfied to the catering of Xiao He Shan University City , the owners of the restaurant must take effective measures can get more profits. (2) convenience is a major factor on consumer choice. (3) consumers are not sensitive to the price on catering. (4) the improvement of hygiene will improve the satisfaction from the consumers plays a key role.
The paper has based on the satisfaction survey of the teachers and students who from Xiao He Shan University City , combined with the current background of Xiao He Shan University City, make reference to the owners, in order to improve the standard of catering around the Xiao He Shan University City.
KEYWORDS：Catering， Satisfaction，Survey ，XiaoHeShan University City
