The main research theme of this paper is the marketing strategy for daily chemical goods advertising. In recent years, along with the rapid development of China's daily chemical industry and fierce competition, the homogenization of daily chemical goods has become increasingly serious. The focus of competition began to shift from products to marketing strategy；On the other hand, the continuous emergence of new media accelerates the diversification and convenience of the media, which makes the advertising strategy and competition intensified.
This paper studied the current status of daily chemical industry and the dilemmas in advertising strategy. Through practical investigation and SPSS analysis, we have the following four conclusions: 1.Night is the best time for ads as most consumers watch TV then; 2. Different consumers have different preferences on TV program; 3. Consumers of different ages have different preferences to advertising; 4. The user is not necessarily the buyer and decision maker.
According to the above studies, this paper makes the following two suggestions: 1, the characteristics of products and the preference of target consumers should be taken into account when making advertising strategies; 2, develop a way of differentiation in advertising strategies.
KEYWORDS：Daily Chemical Product，Advertising strategies，Innovation，Differentiation
