This paper presents a solution that music associated with the enterprise brand and goods well to creating maximum benefit in commercial activities ，based on the theory of consumer and music marketing。Based on the international competitive background，the traditional marketing way gradually cannot satisfy the needs of competition，the company began to compress the high cost and， becase of the lower costs and high interactiveas，music marketin enjoy popularity in the new business competition。But China's music marketing relative develop lately, development degree is not high, so the music for marketing research is necessary and has great practical significance. This will be done with previous studies of music and I for the daily business marketing in the observation and analysis of the utility, use FengTe theory and music consumers “music to resonate model”, the definition, our marketing music marketing development situation, music marketing and consumer psychology and the behavior of Chinese music, marketing theory and practice of the existing problems and countermeasures, and the background music in music marketing in hangzhou each big market application demonstration to further elaborates the music marketing theory in practice flexibility.
KEYWORDS：Music marketing 、Background music、FengTe theory Consumer behavior
