当前苏州房地产市场走势及开发商的应对策略

本文ID：19687

字数:16263,页数:22

论文编号:YX157 论文字数:16263,页数:22 附外文翻译

当前苏州房地产市场走势及开发商的应对策略
摘要

2008年，苏州房地产市场全年持续惨淡，商品房交易大幅回落，市场观望情绪浓重。特别是在当前经济危机影响犹存，苏州房地产市场未来发展趋势怎样越来越成为业界关心的热点问题。在基本掌握苏州房地产市场现状以及特点的基础上，运用市场调研、管理学与营销学等有关理论与方法对此进行分析和研究，着重研究苏州房地产房价走势以及未来房产开发趋势。对于开发商如何转变经营模式，如何运用政策进行减价促销，促进资金回笼，以及在诚信经营，品牌经营等等所应采取的对策进行分析。全面分析苏州楼市现状，展望其未来的发展趋势，对于苏州房地产的理性发展是极其必要的。

关键词房地产；市场；趋势；开发商；策略

The real estate market trends of Suzhou at the present time and the countermeasures of the suppliers
Abstract

In 2008, however, the real-estate market in Suzhou suffers a great depression and trade for the commercial real-estate falls dramatically, and most individuals are still waiting for the situation to turn better. Under the influence of the present economical crisis, Suzhou,the development trend for suzhou real-estate market has become a hot issue recently.The essay finds some related information to the real-estate market in suzhou On the basis of having a comprehensive command of the present situation and features of the real-estate market in Suzhou, the essay goes into deeper through other ways, focusing on the trend for the real-estate market in suzhou. In addition, the essay analizes concrete measures to deal with. It is essential to find the reasons behind the depression and look into the future about the real-estate market in Suzhou.

Keywords real-estate；market；trend；supplier；policy and measures

目录
第1章绪论 1
1.1   引言 1
第2章近期苏州房地产市场的基本现状 3
2.1   苏州房地产市场低迷之后逐步升温 3
2.2   苏州市场主要房地产开发公司 4
2.3   苏州房地产市场的刚性需求 5
2.4   苏州楼市政策以及土地开发 5
第3章苏州房地产市场的特点以及未来走势分析 7
3.1   苏州房地产市场呈现的几个特点 7
3.2   苏州房地产市场的基本走势分析 10
第4章苏州房地产市场健康发展的几个障碍 13
4.1   高房价脱离了苏州普通民众的消费能力 13
4.2   苏州受金融危机影响市场消费信心受挫 13
4.3   苏州政府持续利好政策间接促使市场观望 14
4.4   苏州开发商的诚信经营以及售后服务问题 14
第5章苏州房地产开发商应对策略 16
5.1   合理运用利好政策让利促销 16
5.2   开发商适时转变经营模式 17
5.3   开发商战略合作互利共赢 19
结论 20
致谢 21
参考文献 22
附录A 译文 23
空间分布房地产税对中国房价的影响 23
附录B 外文原文 26