The market business strategy analysis of suzhouGome
Abstract
Chinese home appliance retail chain has entered the era.The three major forces of suzhou home appliance retail market are now Gome,Suning,and Five-star.As the latecomer to suzhou home appliances market,Gome by virtue of the strength of the enterprise itself and the characteristics of market operation,quickly open up the market in suzhou,become the first of home appliance market.In this paper,first for the development of suzhou Gome made a related presentation,including the development process of suzhou Gome,suzhou Gome the status quo of marketing and in crisis,the impact of suzhou Gome;Secondly,the market operation in suzhou Gome strategy analysis,including its basic operating strategy and acquisition strategy to expand; Again,from the unique of suzhou Gome's business strategy, its network construction and characteristics of the focus of marketing analysis done.Finally,for the weakness of suzhou Gome’s business strategy,made a number of recommendations and wish to contribute to the suzhou Gome of the future development.
Keyword home appliances; market; Gome; operating; strategy