The Problems of implement EC in retail Enterprises in Anshan and corresponding Suggestions:Take Anshan Fashion City for example
Abstract
With the rising of e-commerce, the first impacted is the traditional retail enterprise. In recent years a large number of foreign-invested retail enterprises enter to the Chinese market, and Chinese retail enterprises will have a more marked impact. Faced to such situation, the Chinese retail enterprises’s e-business must have varying degrees transformation. Therefore, in the new competitive environment, the study of traditional retail business e-commerce strategies has great theoretical and practical significance. This paper from the traditional retail and electronic retail industry, then, discovered electronic retail development has great potential in Anshan. From the relationship between application of e-commerce and e-business, can be seen e-commerce have a great role in promoting this to retail traditional. Take Fashion Anshan City for instance, according to its own conditions and characteristics assumed for the implementation of e-commerce, After implementation of its e-commerce analysis of the advantages and then link the actual implementation process to identify the exist problems.They reflect Anshan retail enterprises in the implementation of e-commerce in the process of a widespread problem and deal with the problems presented to the corresponding Suggestions. Anshan the current e-commerce development has been relatively slow and implement e-commerce enterprises rare. Based on these conditions, if the retail development to keep pace with the times. Anshan will analysis its environment and the problems.
