Abstract
Sales determines the survival and development of enterprises, in the increasingly competitive market environment, for furniture enterprises, formulate a scientific, effective marketing strategy is an important way to enhance the market performance and the market competitiveness. Based on the A furniture company as the research object, this paper firstly analyzes the A furniture company's marketing present situation and the existence question, followed by the use of marketing theory, aiming at these problems, A furniture company marketing countermeasures and suggestions are put forward from the target market positioning, product strategy, price strategy, marketing channel, marketing strategy and marketing strategy implementation security aspects.
