Analysis on China's online game marketing strategy
-set < World Of Warcraft> as an example
Abstract:Online game industry has gradually developed into one of china’s pillar industries and is playing a more and more important role in the development of economic. The article introduces the current situation of China’s online game industry and gives a detailed description about Chin’s eight online games in terms of product line, charging mode, agency mode, game scale, business mode and development mode. Then it introduces the three factors that affect China’s online game marketing and describes four relative common marketing modes: positioning marketing, advertising marketing, blog marketing and cultural marketing. At last it takes 《World Of Warcraft》as an example, describes the marketing strategies that China’s online games could adopt, which contributes guidance meaning and reference meaning to the establishment of marketing strategies of China’s online game industry.
Key words: Online game Current situation Marketing strategy
