A Study On Marketing Strategy Of Tourism Theme Parks
---- A Case Of Overseas China Town
Abstract
With the vigorous development of tourism, it is gradually changing the consumers’ attitudes, and the tourism market also has a series of new changes: the market is becoming saturated; tourists are increasingly shrewd; The price competition between tourism enterprises seriously weakened the brand loyalty of some products ,meanwhile, all kinds of ads influence is diminishing..Traditional tourism marketing almost can not solve this problem. On the theme parks marketing, this problem becomes even more prominent, so in order to create new consumer demand, stimulate motives of tourists to purchase the theme park product service and open up new target markets, theme parks can be through a variety of marketing strategies and marketing to achieve this purpose. In this paper, take the OCT as an example, to analyze and propose the marketing strategy of tourism theme parks.
【Key Words】Theme Park Marketing Overseas China Town(OCT) Strategy Study