摘要：我国已经进入了老龄化社会，面对这个广大的老年市场，越来越多的旅行社已经加入到了开发老年旅游市场的行列。但是不少旅行社对老年旅游团承诺得很完美，实际上旅游活动没有达到一定的标准。本文结合对浙江省老年旅游情况的调查，分析了我省老年旅游市场存在的潜力、开发的现状以及存在的问题，从而提出了一些关于开发老年旅游市场的对策。
Abstract：Our country has already entered the aging society. In the face of the large old age tourist market, more and more travel agencies have already joined the ranks of developing this kind of market. Many travel agencies promise the old age tour groups perfectly, but actually the tourist activities have not achieved the certain standard. According to the survey of the old age traveling situation in Zhejiang Province, this article analyses the potential existent of the old age tourist market, the present situation of the market development and the questions existent, and thus formulates some countermeasures to tap the old age tourist market.
关键词：老年旅游者；旅行社；导游
Key words：old age tourist； travel agency；tour guide
