Abstract:With the development of the tourism and business trading, economic hotels have become a irresistible trend for the Zhejiang hotel which are blossoming, meanwhile, in the condition of the global recession, the economic hotel is embracing the great opportunity and challenge, how to survive and make great progress in the new period, this article will discuss the way to solve the problem from the aspect of government, enterprise(marketing, innovation and the operation)and market.
关键词:经济型酒店;连锁化;创新;营销
Keyword: economic hotel ;chain;innovation ;Marketing