关键词:饭店服务;标准化;个性化;核心竞争力
Hotel Standardization and Personalization Services Research
Abstract
Article hotel service of standardized to carry on quest with characteristic problem.The full text points out the hotel serves of standardize to relate to with the dialectical of characteristic.Hotel's standardizing is a system engineering, it is each link composing buttonned up by successively and mutually.Whole processeses, each link that the attendant completely serves in the whole reception the good service technical ability, technique.Characteristic service is many hotel business enterprises to create oneself brand and acquire one of the path of competitive advantage now.
Standardizing service is a foundation work, service didn't standardize, hard to say a customer who have the satisfaction, only have service to standardize, can't make guest satisfied or surprised, either pleased, also need business enterprise's providing on this foundation can make a guest honest characteristic service.Put forward in standardizing service platform and carry out characteristic service with the thinking that creates core competencies from here.
The way of thinking and method of service marketing strategic programming in hotel that this text provides, for currently our country the medium and small scaled kimono duty type business enterprise in hotel raise efficiency and strengthen competition ability and have certain reference value.