Sanya silver hair the development of tourism market strategy research
Abstract: In recent years, as people to raise the level of economy and silver hair gens consumption ideas shift, the certain scale tourism market has gradually formed silver hair. For several years, along with the increasing of sanya investment projects and various large activities held, sanya with a start has international tourism city image in the sight of the people. However, in the process of rapid development in sanya, a tourist market development but silver hair unsatisfactory. Based on the analysis of the silver hair tourism market, and points out that the silver of the difficulty of tourism development. The end of this article also discusses the sanya silver hair the development of tourism market marketing strategies, hope to sanya through the tourist market of silver hair research can provide for the tourism development of sanya help.
Key words: Old people; Demand; Tourism market; Marketing strategy