City tourism image and tourism to promote the development of relations between
-- Taking Zhenjiang city as an example
Abstract: City tourism image is refers to the society and the mass of a city tourism overall view and eva luation, is a tourist city and the public is formed between a psychological, city tourism image is often eva luated by the city 's tourism industry in the public visibility and reputation to the. A good city tourism image, the city and its region is a kind of valuable resources and a huge intangible assets. This article take the Jiangsu province Zhenjiang city as example, based on the development of city tourism environment and the analysis on the current situation of tourism, the city tourism image construction and promoting tourism development relationship. This paper from the perspective of tourism development sets out, discussed how to create the city tourism image, which focuses on the city tourism image orientation is discussed.
Key word:Image; competitiveness; positioning