关键词：铅酸蓄电池；新能源；技术创新；名牌战略
Research on Marketing Strateqies of Baoding Sailing Battery Compang
Abstract
According to the survey, at present, China's battery industry has a considerable scale. In the field of disposable batteries, our production has surpassed the United States and Japan, ranking first in the world. China is the world's largest battery manufacturing countries, in 2009, China's battery production is about 39 billion, more than half of global battery production, of which 36 billion a battery, zinc-manganese batteries is about 34.7 billion (including alkaline zinc manganese batteries nearly 7 billion), more than one battery ordinary zinc-manganese battery output 3 / 4. Based on the Baoding Sailing battery's depth market research, combined with statistical data and current macroeconomic and policy environment in order to "data graphics" in the form of the company's development 2005-2009 conducted a comprehensive summary narrative, covering the battery at Home and Abroad, market size, market concentration, Jing Zheng pattern, channels, Jin Chukou Zhuangkuang, heavy electronics industry Deng, Tong Shi analysis of the global financial crisis, economic Beijing and Woguo Kuodaneixu development State Sailing battery company policies on development impact, and in 2010, and the next 3-5 years Sailing battery development trend of deep-level, multi-angle analysis. Analysis of Baoding Sailing battery company's marketing strategy to help companies to accurately understand their own strengths and weaknesses, grasp the battery industry, the development trend of the next few years, to an important business decision-making reference
Keywords：Lead-acid batteries；New Energy；Technology Innovation；Brand Strategy
