A Study on Telemarketing of Beijing Starling Investment and Development Co. Ltd
Abstract
In the fierce competition of marketing, telemarketing, as a marketing mode, which can bring more benefit to the company, has been widely used and developed successfully in foreign countries. Based on the theory of marketing, this thesis gives a detailed analysis of the current state and main problems in the process of telemarketing of Beijing starling investment and development Co. Ltd, such as the inaccurate positioning of the target customers, the inaccuracy and lack of the data bank, the imperfection of the system and media, supporting the telemarketing, and offers some possible policies and solutions for the company, which include the accurate positioning of the target market, the erection of databank with high quality and the trustworthy system and supporting media, the organization of excellent team for sales and management and the implement of customers relations management and so on.
Keywords: Telemarketing; Direct Marketing; Investment Consultation
