Research on Marketing Strategy of Dahua Auto Trade Company
Abstract
Along with the rapid development of China's automobile market, consumer demand for cars. Therefore, how to seize opportunities, formulate appropriate marketing strategies for each car is gaining concerns. Therefore, the automobile market should review the marketing environment for survival and development, the opportunity.
Dahua auto trade company after years of sales, sales rose slowly, exposed some problems of the marketing strategy. So taking Dahua company as the research object, marketing management theory and practice of Dahua company marketing combination, analyzed objectively Dahua company marketing environment situation and existing problems, Combining the macroscopic and microcosmic environment, Dahua, using the SWOT analysis method, and find the opportunity, and their advantages and disadvantages, based on the determined Dahua company BYD autos subdivision factors, through the target market, market positioning, defined in Xi’an city as a medium high income of the young of the automobile consumption group for target market, and develop the company marketing strategy.
Key words :Dahua auto trade ;Marketing ;Marketing Environment; BYD autos
