Study on the CRM of Dahuan Property management Co.Ltd
Abstract
Property management industry in China after 20 years of development, made great progress and significant achievements, but there are still a lot of problems, such as property management property management companies and owners of frequent disputes, Low customer satisfaction, malign competition between fellow professionals and so on. Customer relationship management can help property management companies to establish the "customer-centric" business strategy in order to achieve customer service-centric transformation; can effectively cultivate customer loyalty and achieve customer retention and management of customer lifetime value.
In this paper, the characteristics of the property management industry analysis and research, customer relationship management theories to the big ring the property status of the company customer relationship management analysis to identify affecting the level of customer service issues for the company to develop a reasonable customer relationship management to improve measures to improve customer satisfaction, the owners and users to achieve the company's loyalty and enhance the value of the company's services, and customer service through word of mouth effect and diffusion effect, the company for more long-term profit gains. I hope this study for a large part of property management companies to introduce scientific methods and management direction, so as to enhance the company's core competitiveness, the development of enterprise's brand.
