Research on Service Marketing Strategy of Fenghua Model Factory
Abstract
The 21st century is the era of service economy; Social service plays a more and more important role in today's economy. Not only the service industry develops rapidly, and service activities in manufacturing are increasingly shows its important role. Therefore more and more enterprises to realize enterprise competition will be service competition, only the correct understanding and utilization of service marketing strategy to improve competitiveness of enterprises is improving.
This paper expounds the service marketing related theory, analyses the situation and service marketing of the manufacturing. According to the problem of Fenghu moaode olfactory, this paper puts forward the related marketing strategy.
Keywords: Manufacturing; Service Marketing; FengHua Model Factory
