Research on Online Marketing Strategy of Hongcheng Education Group
Abstract
Current online education was the main trend of diversification, with the acceleration of knowledge update and non-academic educational needs of the community to further expand, coupled with the perfect network environment, Internet-based distance education training market unprecedented prosperity. In this environment, network education, online marketing strategy study on the development of online education is important. In this paper, Hongcheng Education Group for the study, combined with network marketing and Internet Education industry characteristics, current status, basic theory and method to online marketing methods applied for the theme, the use of marketing, network marketing theory, for Hongcheng Education Group Marketing Practice issues in research, build Hongcheng Education Group Marketing implementation. Firstly, analysis of the online education industry development overview of current online education industry, network marketing environment and the use of SWOT analysis method, Hongcheng Education Group prepared strengths, weaknesses and face opportunities and threats, constructed Hongcheng Education Group Internet Marketing Strategy for strategic implementation to expand the market and achieve its business objectives.
Keywords: Hongcheng Education Group; Online education; Internet marketing; Marketing strategy
