Marketing Plan of Handan Walking Street
Abstract
Real estate industry as a pillar of our national economy, though started late, but the next few years will still maintain the good momentum of development. Recently very active real estate market, competition is fierce.And, real estate commercial real estate as a new growth market,has become a trend, In order to improve the success rate of projects，corporation succeed，more and more companies starting to focus on real estate development and real estate marketing，of real estate marketing plan has important practical value.
In this paper, the Handan Road, the shopping centers to a project planning, a commercial real estate projects on the whole process, worthy of our attention is, although the system with a real estate, But the commercial real estate development operations, business philosophy, marketing strategy, media strategies and very different housing. Article is based mainly on market research, combined with regional environmental and project of Handan city, surrounding the investigation of, make of the concept of planning, through SWOT theoretical analysis, to make a marketing plan.
Kewords: Real Estate;Marketing Planning;Market Research;Handan Walking Street
