Research on Brand Building Strategies of Tiansheng Real Estate Companies
Abstract
Now, with the gradual standardization of the real estate market and increase consumer demand, China's real estate industry has entered a stage of rapid development. The competitive real estate market is no longer just a product and price-based, brand has become a real estate business to a new competitive weapon, real estate has entered the stage of brand competition. Brand building is the corporate occupation of towel market, increase market share for towels important means is the important guarantee for enterprises bigger and stronger. Based on the current situation of China's real estate demand and supply can be predicted that brand building will become a real estate business to establish an important means of long-term competitive advantage. In this paper, branding and marketing theories, combined with the actual day itself Sheng real estate research firm. SWOT analysis on the day with a real estate enterprise Cheng analyzed the strategic positioning of brand building, brand monitoring and maintenance, and brand advertising for many days, Sheng proposed development strategy real estate company
Keywords: Brand building; Real Estate of Tiansheng; Strategy
