Discussion on marketing strategies of China
Telecom in WuJi
Abstract
With the rapid development of communication teconology, it is increasingly used in people’s lives. Modern communications industry has the following features: faster product updates, technical short cycle; technology more and more difficult to maintain the monopoly advantage; market is fiercely competitive; and closer to the real needs of customers. Telecommunications companies to maintain industry leadership and competitive advantage, it must have a marketing strategy to defeat the enemy.
Compared with China Mobile and China Unicom, China Telecom in the telecommunications industry is a post-staers. Both from a consumer’s awareness, understanding of it, or their level of trust from the consumers and market share for China Telecom is the state at a disadvantage..Of course, the WuJi county branch of China Telecom promise is no exception. WuJi County, China Telecom, in order to enhance the eyes of the consumer awareness .Communications products for consumers when purchasing products to China Telecom as the preferred and increase the company’s operating profit. Firstly, China telecom from the overall environment were analyzed. Then according to the specific environment Wuji County Analysis . Finally worked out the corresponding marketing strategy, make WuJi China telecom able to survive in the competition.
Keywords: China telecom; Consumer; Marketing Strategies
