Research on Marketing Channel Strategies about Green Foods of Yi Fan Food Company
Abstract
Green food industry is playing a very important role in the adjustment of agriculture structure, promoting the improvement of agriculture products; build up the competition capabilities of the agric-products. But nowadays the sales performances of green food are not very optimism. The main reasons are the bottom necks of green food marketing channels. Such as the production out of gears of sales, the blocking channels of green food products and the lag of green food marketing methods.
Through the ways of substantial evidence investigation and SWOT analysis on the marketing channels of Yi fan company, the text analysis its strength and weakness, opportunity and threats of exterior environment, and to find out error and problems in the marketing channels. With the above analysis and combined with green food marketing characteristics, from the aspects of green food to offer the Yi fan company a relatively objective and feasible marketing channels tactics.
Key words: Green Food; Marketing Channels; Strategy; Yi fan food
