Abstract
With the rapid development of information technology and popularization of e-commerce, the customer has become an industry competition for the rarity of resources. Who mastered the customer, who has a market share. But in front of the large customer group, and how to take specific strategies for effective management will be worth studying new topic.
As a specialized company for manufacturing yuantong trade and other companies to provide professional logistics service to customers, the productive enterprises of very high, so its customer relationship management is particularly important.
In customer relationship management in the industry application studies very little, based on analytical model of customer relationship management theory, from the competitive environment and yuantong company internal customer management current situation analysis, find in customer management of yuantong defects and deficiencies, construct the yuantong company customer relationship management system, and put forward the concrete implementation plan of customer relationship management system, and to ensure the successful implementation of yuantong company customer relationship management system is the key factor to make detailed instructions, thus make analysis model of customer relationship management theory can be used in the actual yuantong company.
Hope this system can improve by express within the industry in yuantong competitiveness, help yuantong company occupies more market share, but also to other express enterprises have helped. Reference,
