According to data that the national statistical department announced, the possession rate of the appliances of village area of our country is still quite low, the proportions of appliances consumption of village market and urban market are about 20:80. But the village economy had development and the infrastructure of village area are increasingly perfect in recent years, the appliances market of village of our country is having the warm trend ,the potentiality of the appliances market of village area has already been released to some extent. But meanwhile, some problems are following because of the village appliance market has characteristics of itself that different from the city appliance market, the key of opening up village appliance market successfully is know its characteristics and make scheme that contrapose its characteristics .The article has analysed the enormous potentiality of the village appliance market in term of determining the nature, have used the growth curve to carry on the ration to predict to its demand. Have made the successful valid measure of opening up the village appliance market on this basis.
KEY WORDS:Village appliance market, Village market,Village residents
