Abstract
" crisis management " has already become an indispensable part in modern social business administration now,especially after joining WTO in our country,every enterprise probability of crisis increase , strengthen enterprise's crisis awareness and manage very urgently the effective crisis in a more cost-effective manner.
This text proceeds with importance of enterprise crisis management of the macroscopic at first, recommend the basic conception of enterprise's crisis management to define. The crisis management of China starts very late, causes numerous enterprises to be helpless and without resources after meeting the crisis, there is no strength resisted at all. This text is it is it draw lessons from to analyse to go on with two China early crisis case as model afterwards, summarize the common fault of the crisis of Chinese enterprise.
Secondly analyse the advertisement meaning , function in the crisis is managed of the microcosmic. Apt crisis that take place combine case analyse that summarizes in the course of management to modern enterprise and then.
In this course, divide into two by advertising form of management crisis, is it punish for crisis with the crisis to divide. The conclusion in order to happen is true and accurate.
Manage to it studies to be one new subject advertisement plan in to crisis, but to at crisis manage Chinese enterprise of starting stage very meaningful and necessary also.
关键词:危机管理 广告策划 品牌价值